Showing posts with label displays. Show all posts
Showing posts with label displays. Show all posts
Friday, April 22, 2011
Pervasive Retail Part I: Web UX Meets Retail CX - Screens Large and Small at the Mall, Revisited
If you follow my blog(s), you know that I have a passion for interactive displays in public spaces, and that I enjoy watching how various technologies converge, jump across platforms and devices, inter-operate, and re-purpose over time.
The best places for watching this unfold, in my opinion, are airports, malls, shopping districts, and larger "big box" establishments, where the Web meets Digital Out of Home (DOOH), old-fashioned kiosks morph into multi-touch screens and gesture-based windows, and visual merchandising meets technology, digital culture, architecture, and consumer metrics. At the center of it all is the user/consumer - regular people, moms, dads, kids, teens, the elderly, the disabled, the hurried and the worried. Adding to the complexity is that an increasing number of people who are out-and-about are tethered to various mobile devices.
In scholarly tech circles, the concept of DOOH is known "Pervasive Retail". The explosion of mobile devices and ubiquitous screens has fueled the fire for research, and is the focus of the current issue of IEEE's Pervasive and Ubiquitous Computing.
Despite the influx of technology, no-one is exactly sure how to do it quite right. (I have some ideas, which I'll save for a future post.)
The following video, taken with my handy HTC Incredible, provides a quick sampling of the screens I encountered during a recent visit to South Park Mall, in Charlotte, N.C. The last screens in the clip were taken in the Brookstone store, and will be included in another clip that focuses solely on all of the screens that were scattered about the retail space.
Much of what you'll see in the following video, taken at the same mall in December of 2009, wasn't around during my most recent trip:
Screens Large and Small at the Mall
Interactive Coke Machine and Kid at the Mall
I was sad to see that the interactive screen on the Coke machine had been replaced by an ordinary one. Part of the problem, I think, is that the interactive display was too busy and as a consequence, made the goal getting a quick drink a bit too complicated for the average thirsty customer, as seen in the video below:
Touch Screen Coke Machine at the Mall: 90 seconds to get a coke!The best places for watching this unfold, in my opinion, are airports, malls, shopping districts, and larger "big box" establishments, where the Web meets Digital Out of Home (DOOH), old-fashioned kiosks morph into multi-touch screens and gesture-based windows, and visual merchandising meets technology, digital culture, architecture, and consumer metrics. At the center of it all is the user/consumer - regular people, moms, dads, kids, teens, the elderly, the disabled, the hurried and the worried. Adding to the complexity is that an increasing number of people who are out-and-about are tethered to various mobile devices.
In scholarly tech circles, the concept of DOOH is known "Pervasive Retail". The explosion of mobile devices and ubiquitous screens has fueled the fire for research, and is the focus of the current issue of IEEE's Pervasive and Ubiquitous Computing.
Despite the influx of technology, no-one is exactly sure how to do it quite right. (I have some ideas, which I'll save for a future post.)
If you are interested in learning more about concepts related to "pervasive retail", the Retail Customer Experience website is a treasure trove of information related to DOOH, digital signage, multi-channel retailing, in-store media, kiosks, interactive touch screens and windows, related metrics, and more, with stories about real-life technology implementation.
The following video, taken with my handy HTC Incredible, provides a quick sampling of the screens I encountered during a recent visit to South Park Mall, in Charlotte, N.C. The last screens in the clip were taken in the Brookstone store, and will be included in another clip that focuses solely on all of the screens that were scattered about the retail space.
I have a hunch that some of the smaller displays in the Brookstone store were iPads. iPads and tablets have great potential for use for shelf-level in-store interactive visual merchandising deployments, given the right apps and mounting systems. (See iPads as Cheap Digital Signage, by Tony Hymes of DOOHSocial and the video about Premier's iPad mounts, for more information.)
Screens Large and Small at the Mall
Interactive Coke Machine and Kid at the Mall
I was sad to see that the interactive screen on the Coke machine had been replaced by an ordinary one. Part of the problem, I think, is that the interactive display was too busy and as a consequence, made the goal getting a quick drink a bit too complicated for the average thirsty customer, as seen in the video below:
RELATED
Previous Posts:
What is DOOH and Why Should We Care?
Interactive Visual Merchandising, Interactive Window-Shopping at Nordstrom, Downtown Seattle: "Writing with Light"
Window Shopping in the Web Outside: Interactive Window Displays (videos and links)
Close Encounter with "Best Buy On": Example of a multi-channel marketing approach using in-store media and an online magazine
Video: Gesture Interactive Window Display at Repetto Store in France, by the Marcel Agency
The World Is My Web Browser: Interactive Technology in Public Spaces
References and Resources (Partial List)
Fujitsu's Pervasive Retailing (pdf)
Ron Brunt, InTouch with Retailing Whitepaper, 1/15/06
When all the world is a screen
Brian Monahan, IPG Emerging Media Blog, 4/15/11
When all the world is a screen (The video is worth taking the time to watch.)
Narayanswami, C., Kruger, A., Marmasse, N. Pervasive Retail, IEEE Pervasive Computing
April-June 2011 (Vol. 10, No. 2) pp. 16-18 1536-1268/11/$26.00 © 2011 IEEE
References from the Pervasive Retail article:
Mobile Retail Blueprint, Nat'l Retail Federation; www.nrf.commodules.php?name=Pages&op=viewlive&sp_id=1268 .
G. Belkin, Pervasive Retail Business Intelligence, Aberdeen Group, Apr. 2010; www.slideshare.net/AxiomConsultingAustralia pervasive-retail-business-intelligence .
R. Wasinger, A. Krüger, and O. Jacobs, "Integrating Intra and Extra Gestures into a Mobile and Multimodal Shopping Assistant,"Proc. 3rd Int'l Conf. Pervasive Computing (Pervasive), Springer, 2005, pp. 297–314.
A. Meschtscherjakov et al., "Enhanced Shopping: A Dynamic Map in a Retail Store," Proc. 10th Int'l Conf. Ubiquitous Computing(UbiComp 08), ACM Press, 2008, pp. 336–339.
C. Stahl and J. Haupert, "Taking Location Modelling to New Levels: A Map Modelling Toolkit for Intelligent Environments," Proc. Int'l Workshop Location- and Context-Awareness (LoCA), LNCS 3987, Springer, 2006, pp. 74–85.
Sunday, April 3, 2011
Recent Interactive Multimedia Blog Post Links
Interactive Tabletops and Surfaces: Call for Papers and Notes (6th Annual ACM ITS 2011 November 13-16)
Call for Papers: Touch the Web 2011: 2nd International Workshop on Web-Enabled Objects
Links: Web of Things, Web Patterns and the EPC Cloud, Windows 8 Rumors, Human Centered Service Design
Virtual History of Rome for the iPad, Created with Unity
Program - CHI 2011 Child Computer Interaction: 2nd Workshop on UI Technologies and Educational Pedagogy
FYI: If you are new to this blog, my main blog is Interactive Multimedia Technology (IMT). I update this blog with links to posts on the IMT blog every month or so. I will resume this blog in this once I reduce my current workload.
If you are interested in technology, psychology, and education, take a look at my TechPsych blog.
Call for Papers: Touch the Web 2011: 2nd International Workshop on Web-Enabled Objects
Links: Web of Things, Web Patterns and the EPC Cloud, Windows 8 Rumors, Human Centered Service Design
Virtual History of Rome for the iPad, Created with Unity
Program - CHI 2011 Child Computer Interaction: 2nd Workshop on UI Technologies and Educational Pedagogy
FYI: If you are new to this blog, my main blog is Interactive Multimedia Technology (IMT). I update this blog with links to posts on the IMT blog every month or so. I will resume this blog in this once I reduce my current workload.
If you are interested in technology, psychology, and education, take a look at my TechPsych blog.
Thursday, April 29, 2010
Wise Words from Bill Gerba and Adrian J. Cotterill; Digital Signage and Digital Out of Home (DOOH) : DOOH Media Summit, Screen Media Expo
Two great resources about the digital signage industry are Bill Gerba, who works at WireSpring and writes for the Digital Signage Insider blog, and Adrian J. Cotterill, the Editor-in-Chief at Daily DOOH (Digital Out of Home). The big news is that many companies related to the digital signage industry are going through the merger and acquisition phase. Below are a few articles from the digital signage sages:
WireSpring's Digital Signage Insider
Bill Gerba, 4/28/10,
Bill Gerba, 3/31/10
Gail Chiasson, 4/29/10
RELATED
DOOH Media Summit, in association with MediaWeek, at Screenmedia Expo Europe
May 6, 2010, Earls Court, London
Screenmedia Expo Europe Conference Threads
"Screen Science identifies examines and clarifies the complex relationship between users and viewers of digital signage and digital out of home media taking into consideration elements that influence this relationship including place, space, time, ability, propensity, intent and desire."
"If Screen science tells us about engagement mechanics and mechanisms, then On screen brings this to life for the benefit of viewers and users. This is fine art; the art of balancing commercial requirements on one hand and creating rich, dynamic, proactive and responsive content on the other."
"Technology has driven the digital signage and digital out of home revolution. As adoption has increased, costs have decreased and today’s sophisticated digital out of home products and services now mean that rather than asking what they do, it’s simpler to ask what they don’t do."
"If Screen feed examines contemporary technology issues, Futurology looks to the imminent future and explores in detail what technologies, methods and approaches are likely to shape the development of digital signage and digital out of home networks in the next three years."
"There is no doubt that mobile phone usage will have even greater impact on how business reach customers when out of the home. As an out of home channel, screen media has a golden opportunity to develop approaches, products and services that embrace this trend, to integrate narrowcast and interactive media with mobile phone users to provide significant value to users and commercial partners."
SOMEWHAT RELATED
Look Around! Films leave cinemas for the streets!
"ART BY CHANCE is a brand new Ultra Short Film Festival will take place from 7 May to 4 June 2010 in more than 20 countries and over 100 cities worldwide. For this festival, you don't need to buy a ticket or go to a movie theater! Movies just pop into your lives in subways, buses, airports, shopping malls, trains, sports centers, art galleries, museums, plains, campuses, cafes and bars! Internationally selected and "TIME" themed creative short films catch you unexpectedly while traveling in the subway, waiting at the airport, shopping or just strolling around."
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