Saturday, May 30, 2009
Pervasive Computing and Advertising: Will the World Become A Space for Giant Banner and Pop-up Ads?!
My biggest fear about pervasive computing is that the world will become one giant space for intrusive banner and pop-up ads! Hopefully this will not be the case, since Pervasive Advertising is now a topic of scholarly interest:
"Pervasive Advertising Workshop: Building a community to forecast and create the upcoming era of advertising in pervasive information environments". (pdf)
Info from the Pervasive Advertising Website:
The Pervasive Advertising Workshop was held at the Pervasive 2009 conference, May 11-14, in Nara, Japan. The keynote speaker was Toshiuo Iwai, who presented on the topic "Expanding Media Art- from Flipbooks to TENORI-ON".
Prior to the conference was the Location and Context Awareness 4th International Symposium, "LoCa 2009", held in Tokyo, Japan, May 7-8, 2008.