Friday, February 22, 2008
Convergence: Digital Out of Home Experience, Marketing, Pervasive Computing...
It is interesting to see how various digital technology sectors are overlapping and converging as make attempts to expand their markets, improve education.or make a social impact.
One example of this convergence is described in a recent post in Future-Making Serious Games, by Eliane Alahdeff about Reatrix, a company that focuses on interactive digital OOH marketing and "brand play". 
Excerpt from the Reatrix website:
"The unique Reactrix advertising and entertainment experience leads to unsurpassed media effectiveness, made possible by proprietary reactive technology that projects vivid branded messages onto 6-foot by 8-foot surfaces. Images instantly respond to movement or gestures, creating a participatory media experience that allows brands to "come alive" and invites people to interact with them."
I haven't come across anything from Reactrix in the course of my daily life, but when I do, I'll be sure to have my video camera ready! I wouldn't want to be disappointed.
Note:
To get a better understanding of this phenomenon, do a search on the following terms or combination of terms:
Off-the-desktop, Internet tablets, interactive whiteboards, web-enabled cell phones, sensors, GPS, GIS, "digital-out-of- home" (Digital OOH),digital signage, interactive kiosks, advergaming, wayfinding, pathfinding, "in the wild", pervasive computing, ubiquitous computing, mobile, interactive, ambient, mScapes, serious games, social spaces, public places, networked real estate, touch screens, intelligent buildings, user-centered design, user-centered content, usability, user experience design, interaction design.
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