Monday, October 5, 2009

Adam Greenfield's Encounter with Fashionable Urban Screens: "jnd: An emergent vocabulary of form for urban screens"

If you follow Adam Greenfield, you know that he's the go-to guy when it comes to off-the-desktop, ubiquitous technologies.  He has his doubts about street-level screens, but I think he has changed his mind.


Take a look at Adam's recent post,  jnd:  An emergent vocabulary of form for urban screens and watch the two videos Adam posted, which I've embedded below:

If you take the time to read Greenfield's entire post, you'll appreciate his thoughts. Here's a quote that echo's the late Mark Weiser's vision of "calm technology":

"I found myself paying the H&M ads an inordinate amount of attention. Because the images’ figural elements evolve so glacially against a stable background, they’d found my cognitive sweet spot, that precise interval at the threshold of visual perception that makes you ask yourself: Wait, did that just change? What part of it? And I minded not at all. (In fact, I found it kind of calming. There’s a word you certainly don’t hear every day in the context of advertising.)"

Be sure to read the comments posted on Adam Greenfield's blog


Clear Channel has the contract for the Helsinki Screens
Hot Clear Channel Screens In Cold Helsinki - DailyDOOH
Clear Channel Outdoor Renews Long-Term Contract To Provide Outdoor Advertising For City of Helsinki 
Speedbird (Adam Greenfield's blog)

Adam Greenfield is Nokia's head of design direction for user interface and services.  He's the author of Everyware: The dawning age of ubiquitous computing (one of my most favorite textbooks ever).

Designing Calm Technology (Mark Weiser, John Seely Brown, 12/21/95)

The Computer for the 21st Century" - Scientific American Special Issue on Communications, Computers, and Networks, September, 1991

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