Showing posts with label resources. Show all posts
Showing posts with label resources. Show all posts
Friday, April 22, 2011
Pervasive Retail Part I: Web UX Meets Retail CX - Screens Large and Small at the Mall, Revisited
If you follow my blog(s), you know that I have a passion for interactive displays in public spaces, and that I enjoy watching how various technologies converge, jump across platforms and devices, inter-operate, and re-purpose over time.
The best places for watching this unfold, in my opinion, are airports, malls, shopping districts, and larger "big box" establishments, where the Web meets Digital Out of Home (DOOH), old-fashioned kiosks morph into multi-touch screens and gesture-based windows, and visual merchandising meets technology, digital culture, architecture, and consumer metrics. At the center of it all is the user/consumer - regular people, moms, dads, kids, teens, the elderly, the disabled, the hurried and the worried. Adding to the complexity is that an increasing number of people who are out-and-about are tethered to various mobile devices.
In scholarly tech circles, the concept of DOOH is known "Pervasive Retail". The explosion of mobile devices and ubiquitous screens has fueled the fire for research, and is the focus of the current issue of IEEE's Pervasive and Ubiquitous Computing.
Despite the influx of technology, no-one is exactly sure how to do it quite right. (I have some ideas, which I'll save for a future post.)
The following video, taken with my handy HTC Incredible, provides a quick sampling of the screens I encountered during a recent visit to South Park Mall, in Charlotte, N.C. The last screens in the clip were taken in the Brookstone store, and will be included in another clip that focuses solely on all of the screens that were scattered about the retail space.
Much of what you'll see in the following video, taken at the same mall in December of 2009, wasn't around during my most recent trip:
Screens Large and Small at the Mall
Interactive Coke Machine and Kid at the Mall
I was sad to see that the interactive screen on the Coke machine had been replaced by an ordinary one. Part of the problem, I think, is that the interactive display was too busy and as a consequence, made the goal getting a quick drink a bit too complicated for the average thirsty customer, as seen in the video below:
Touch Screen Coke Machine at the Mall: 90 seconds to get a coke!The best places for watching this unfold, in my opinion, are airports, malls, shopping districts, and larger "big box" establishments, where the Web meets Digital Out of Home (DOOH), old-fashioned kiosks morph into multi-touch screens and gesture-based windows, and visual merchandising meets technology, digital culture, architecture, and consumer metrics. At the center of it all is the user/consumer - regular people, moms, dads, kids, teens, the elderly, the disabled, the hurried and the worried. Adding to the complexity is that an increasing number of people who are out-and-about are tethered to various mobile devices.
In scholarly tech circles, the concept of DOOH is known "Pervasive Retail". The explosion of mobile devices and ubiquitous screens has fueled the fire for research, and is the focus of the current issue of IEEE's Pervasive and Ubiquitous Computing.
Despite the influx of technology, no-one is exactly sure how to do it quite right. (I have some ideas, which I'll save for a future post.)
If you are interested in learning more about concepts related to "pervasive retail", the Retail Customer Experience website is a treasure trove of information related to DOOH, digital signage, multi-channel retailing, in-store media, kiosks, interactive touch screens and windows, related metrics, and more, with stories about real-life technology implementation.
The following video, taken with my handy HTC Incredible, provides a quick sampling of the screens I encountered during a recent visit to South Park Mall, in Charlotte, N.C. The last screens in the clip were taken in the Brookstone store, and will be included in another clip that focuses solely on all of the screens that were scattered about the retail space.
I have a hunch that some of the smaller displays in the Brookstone store were iPads. iPads and tablets have great potential for use for shelf-level in-store interactive visual merchandising deployments, given the right apps and mounting systems. (See iPads as Cheap Digital Signage, by Tony Hymes of DOOHSocial and the video about Premier's iPad mounts, for more information.)
Screens Large and Small at the Mall
Interactive Coke Machine and Kid at the Mall
I was sad to see that the interactive screen on the Coke machine had been replaced by an ordinary one. Part of the problem, I think, is that the interactive display was too busy and as a consequence, made the goal getting a quick drink a bit too complicated for the average thirsty customer, as seen in the video below:
RELATED
Previous Posts:
What is DOOH and Why Should We Care?
Interactive Visual Merchandising, Interactive Window-Shopping at Nordstrom, Downtown Seattle: "Writing with Light"
Window Shopping in the Web Outside: Interactive Window Displays (videos and links)
Close Encounter with "Best Buy On": Example of a multi-channel marketing approach using in-store media and an online magazine
Video: Gesture Interactive Window Display at Repetto Store in France, by the Marcel Agency
The World Is My Web Browser: Interactive Technology in Public Spaces
References and Resources (Partial List)
Fujitsu's Pervasive Retailing (pdf)
Ron Brunt, InTouch with Retailing Whitepaper, 1/15/06
When all the world is a screen
Brian Monahan, IPG Emerging Media Blog, 4/15/11
When all the world is a screen (The video is worth taking the time to watch.)
Narayanswami, C., Kruger, A., Marmasse, N. Pervasive Retail, IEEE Pervasive Computing
April-June 2011 (Vol. 10, No. 2) pp. 16-18 1536-1268/11/$26.00 © 2011 IEEE
References from the Pervasive Retail article:
Mobile Retail Blueprint, Nat'l Retail Federation; www.nrf.commodules.php?name=Pages&op=viewlive&sp_id=1268 .
G. Belkin, Pervasive Retail Business Intelligence, Aberdeen Group, Apr. 2010; www.slideshare.net/AxiomConsultingAustralia pervasive-retail-business-intelligence .
R. Wasinger, A. Krüger, and O. Jacobs, "Integrating Intra and Extra Gestures into a Mobile and Multimodal Shopping Assistant,"Proc. 3rd Int'l Conf. Pervasive Computing (Pervasive), Springer, 2005, pp. 297–314.
A. Meschtscherjakov et al., "Enhanced Shopping: A Dynamic Map in a Retail Store," Proc. 10th Int'l Conf. Ubiquitous Computing(UbiComp 08), ACM Press, 2008, pp. 336–339.
C. Stahl and J. Haupert, "Taking Location Modelling to New Levels: A Map Modelling Toolkit for Intelligent Environments," Proc. Int'l Workshop Location- and Context-Awareness (LoCA), LNCS 3987, Springer, 2006, pp. 74–85.
Saturday, September 18, 2010
Links to posts, videos, and pics related to interactivity and technology...
I've been busy lately, so here are some links to recent posts from my Interactive Multimedia Technology and TechPsych blogs that might be of interest:
Osmosis: Multi-touch systems for... everywhere!
Interactive 360-Degree Glass-less 3D Video Display with Gesture Sensor: Demo of Sony's RayModeler
Bill Buxton's Presentation Video: "A Little Tale about Touch" (Microsoft Worldwide Partner Conference, 2010)
Will the iPad rejuvenate journalism and sustain the growth of "slow media"? (Video via ZDNet)
Laying the Groundwork for Interactive Video Activities for Students with Special Needs: Community Road Trip
For Multi-Touch Techies and the Tech Curious: Touch and Retouch article, with code samples, by Charles Petzold
"The World Is Open: How Web Technology is Revolutionizing Education" - by Curtis J. Bonk
Almost missed this: "MSI Announces Availability of the World's First 3D Multi-touch All-in-one in America"
For the iPad: Reactable Multi-touch Mobile (also contains links to similar iPad applications)
Off Topic: Ad with 100 cute cats and kittens roaming free around IKEA (plus 2 video clips of cute kittens and 1 of "dancing" dogs)
For Techies and the Tech-Curious: A Few Links- IEEE Multimedia Innovations, Surface Computing, Usability, and Computer Education Research
A few interesting links- Innovative Interactivity on Google's "Life In A Day"; rb.trends "Mind Music"; Strombergs Blog "The Future of TV, Augmented and Social"
iPad Apps: Supporting Communication for Young People with Autism (& Links to Moms with Apps)
Planet in Action's 3D Sound in Google Earth: Part of the Interactive, Touchable 3D Picture (and thoughts about how this might play out on interactive whiteboards in education)
Video Experiments: Sea Life Medley-Extended Version with Music
Propellerheads' Gigantic Outdoor Drum Machine: Another "Playful Interface" and Media Facade - Using Phidgets!
Update & Links about the Interface Culture Exhibition at the 2010 Ars Electronica Festival, via Martin Kaltenbrunner
iRiS Interaction at the Playful Interface Cultures Exhibition & Ars Electronica Festival (video, short post, and links)
I wish I could go to the Playful Interface Exhibition at the Ars Electronica Festival!
Settlers of Catan Game by Vectorform Game Studio, on a Microsoft Surface
Interactive: Mirror Fun and Diamonds Alchemy Game, by Playbat
Friday, July 2, 2010
Friday, October 16, 2009
3M Touch: Touch Topics Website - Concise descriptions of technologies, concepts, and terminology related to the touch-screen and multitouch world.
3M's Touch Topics website provides a user-friendly means of learning more about touch screen technologies, concepts, and terminology. Take a look!
TOUCH TOPICS
Saturday, September 26, 2009
Near Field Communication Touch Interaction
From the Interactive Multimedia Technology blog:
The Touch Project is based in the Interaction Design department of the Oslow School of Architecture and Design in Norway. "Touch is a research project that investigates Near Field Communication (NFC), a technology that enables connections between mobile phones and physical things. We are developing applications and services that enable people to interact with everyday objects and situations through their mobile devices. Touch consists of an inter-disciplinary team involved in social and cultural enquiry, interaction/industrial design, rapid prototyping, software, testing and exhibitions." -
Nearness Explores Interaction Without Touching
Nearness from timo on Vimeo.
iPhone RFID: Object-based media
iPhone RFID: object-based media from timo on Vimeo.
reTouch Info Sheet (pdf)
reTouch is part of the Touch project, and it " brings together hundreds of cross-cultural examples of social norms and values involving touch—all categorised according to actions related to touching. Using quotes from ethnographic accounts written between the late 1800s and the present, re/touch encourages designers and researchers to explore how touch is used by people to relate to one another and the worlds in which we live. Browse re/touch to create design briefs, refine interaction scenarios, devise game play, or otherwise think, make and do things touchrelated." -reTouch web info, Anne Galloway.
One of the members of the research team is Anne Galloway, a social researcher and the author of the purselipsquarejaw blog, which she recently resurrected after taking a year off from blogging.
Anne also contributes to the space and culture journal. I've followed Anne's writing for a while. Over the course of her Ph.D. studies, she has thought deeply about the intersections of technology, space, and culture, including cross-cultural meanings of touch.
RELATED
Inspiring Touch Related Interaction Design
Original Design Thinking Approach for Researching RFID
-Nikolas Nova, Pasta and Vinegar
Note: Nikolas Nova's Pasta and Vinegar blog is worth taking a look at if you are interested in design, UX, emerging technologies, pervasive/ubiquitous computing.
About Nikolas and his blog:
"User Experience researcher at LIFTlab. My work is about studying how people use various technologies and turn them into insights, ideas, prototypes or recommendations to inform design and foresight.This blog is a selection of the material that I collect, especially in fields such as mobility, urban environments, digital entertainment and new interfaces. I am also part of the near future laboratory."
Sample of Pasta and Vinegar Posts:
(Touch) Interaction Vocabulary
A Graphic Language for Touch-based Interactions
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